Medium is a contemporary textile studio that experiments with artisanal and traditional crafts. Project 1.6 has closely worked with Medium to develop their concepts and build a strong voice for their collections.
Creative Concepts
and Copywriting
and Copywriting
![](images/medium/walking_back_to.jpg)
I am: walking back to learn and re-learn
![](images/medium/expnding_shining.jpg)
I am: Expanding and shining in all my glory.
![](images/medium/jumping_sky.jpg)
I am: Jumping sky high, euphoria spilling out of my pores
![](images/medium/rani.jpg)
In the early 90’s the Rani was on one of her annual vacations to India when she was ‘spotted’ and shot for a Bombay Dyeing campaign. She was suddenly the new girl everybody wanted to work with. It was the beginning of a very simple ideology: That life was for her. Not against her.