M A Y U is global, luxury fashion brand with its headquarters in India and retailing across USA and Europe. They work with innovative materials to substitute leather and drive responsibility in the luxury fashion industy.
Project 1.6 has been closely working with M A Y U in establishing a strong digital presence and building community driven campaigns both offline and online.
Video
Concept & Script: To mark the launch of M A Y U’s second collection, we conceptualised a brand video to capture the heritage and mission of the brand.
Project 1.6 designed postcards for M A Y U and conceptualised an initiative to bring back the idea of letter-writing and encourage slow living. These postcards were sent across the world, building connections and conversations.
A digital campaign to contribute to World Environment Day by planting trees for Sunderbans Tiger Reserve. For every community engagement, a tree was planted through GrowTrees Orgainsation.